Architecture

The MA Website Architecture programme takes graduates from many disciplines and provides them with the 'hands-on' skills necessary to plan and design the content of an effective website in relation to the needs of a business, profession, government office or other organisation. Applicants should have an interest in design and a working familiarity with the software employed in a modern office environment. On graduating from the programme, students will have the skills to design, publish and manage a corporate intranet or a public website. The objective is to provide a balanced education in the three aspects of website architecture: technical, functional and aesthetic. The technical aspects of the programme provide an understanding of the use of the wide range of tools that are available for the design and management of a website. The programme is not aimed at those wishing to learn programming or other computer-related skills. The functional aspects of the programme focus on the creation of web pages that open quickly and reliably, and the information architecture of planning access and navigation paths through large quantities of web content. Students require an understanding of how people use the web and how they like to navigate and search for information. The aesthetic aspects of web design are considered with regard to both artistic and business objectives, such as corporate identity and branding. The architectural principle that "form should follow function" is relevant, not as a rule but because aesthetic considerations must be judged with regard to technical and functional considerations. The coursework is project-based so that members of specific professional groups (e.g. lawyers, teachers, architects and civil servants) can focus on the concerns of their own profession. The design of excellent websites represents a notable intellectual challenge. Core courses • Web Page Design • Website Planning • Content Strategy • Web Thesis Project Options • Website Design and Testing • Web Art • Law and Education • Training

University of Greenwich

London

United Kingdom

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2 Semesters

Master

€ 3822